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media development
Brand Copy: Global Brands. Groundbreaking Ideas. Growth Opportunities. Genuine Connections. All Under One Roof.
HIMSS26 Theme: Expert Insights, Exceptional Impact
What Worked?
This is the wrap video from 2024. In our opinion, this is one of our favorite pieces. It succeeded in connecting with the audience, capturing the energy of the event, and showing off the revitalized brand refresh for HIMSS. Would you agree?
What's Next?
We have identified a style that may work for your upcoming content initiatives. This Money20/20 video inspired us to cook up a new approach for telling your Brand Story. Have a look and tell us what you think!?
How To Differentiate?
Let's not just make a clone, but take the parts of this inspiration that worked and run with it. Let's zone in on what made this effective --
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Authentic stories, told in a dramatic way "I quit my job and got on a plane...this had to work"
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Y'all have done great work identifying persona types at your event; can we get one of each to tell these stories?
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Style through fast cuts, great motion graphics, and bold sound design
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We've got this part in the bag; we will flex our creative muscles to elevate this piece with all the face-melting awesomeness you would expect!
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Visualizing a connected event
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In this Money 20/20 piece we felt there were several voices representing a diverse cast of industry professionals; it showed them having a wildly impactful experience, while remaining a 'regular' attendee resulting in an approachability factor -- "I can see myself there too"
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We will leverage our storytelling expertise to combine both items above into a captivating video campaign that represents all demographics of the HIMSS community connecting and engaging while they create the future of healthcare.
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Just a Taste of What's to Come!
We are just getting started. Let's connect for a Creative Development Meeting to get visions aligned and logistics assigned!
We are thrilled for the opportunity to be your media partner again at this event. Our goal is to deliver what you envisioned, dialed up to 11, and doused in the Pipeline Production House special sauce -- Let's get after it!
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